As you know, Xiaomi 12S Ultra is equipped with a 1-inch Sony IMX989 sensor. Counterpoint Research and Bill of Materials (BoM) analyzes show that the 1-inch sensor of the Xiaomi 12S Ultra is not the most expensive component of this phone.

It is not bad to know that Xiaomi 12S Ultra With 8GB of RAM and 256GB of storage, it costs $516 for the manufacturer, selling for a final price of CNY 6,000 (less than $800). Note that the $516 cost includes parts, testing, artwork, and box contents. Apart from these, there are costs such as advertising, warranty service, etc.

1 inch Xiaomi 12S Ultra sensor

Qualcomm, Samsung, and Sony are the most important component suppliers, taking up a large portion of the BoM chart. In addition to supplying the Snapdragon 8 Plus 1st generation chip, Qualcomm also supplies power management components, RF transmitter and receiver, audio codec and Etisalat IC.

Samsung also played a role in the production of Xiaomi 12S Ultra, in the supply of 6.73-inch LTPO E5 AMOLED panel and 8 GB LPDDR5 RAM. But it should be said about Sony that, in addition to the main 1-inch IMX989 sensor, it has provided the IMX586 ultra-wide sensor and the telephoto module. (Selfie camera sensor is OmniVision OV32C type)

Xiaomi’s role in the final price of 6000 yuan has had certain ups and downs. Xiaomi’s market share in this segment has been declining since the beginning of 2022, but thanks to the celebration of Xiaomi fans, it has grown again. According to Counterpoint, Xiaomi has sold 2 million units of Xiaomi Mi 11 Ultra and now this market share has been given to Xiaomi 12S Ultra.

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Source: gsmarena