New Tik Tok rules for politicians’ accounts on the eve of mid-term elections!

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Tik Tok’s new rules are intended for politicians’ user accounts. Politicians are not allowed to use this application for advertising before mid-term elections.

TikTok has introduced new rules for accounts belonging to politicians, government officials and political parties ahead of midterm elections. The company says it requires these accounts to go through a “mandatory” verification process and limits their access to ads and other monetization features. The company is immediately banning all advertising and monetization features, such as gifting and tipping, for politicians and parties on the platform, Tik Tok’s head of global business solutions, Blake Chandley, said.

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New TikTok rules for politicians’ accounts ahead of midterm elections

Until now, verification has been entirely optional for politicians and other officials. But that’s not the case now, at least in the US, as TikTok prepares for this fall’s midterm elections and its rules are changing. In a blog post, the company said the update was necessary to help enforce its rules prohibiting any form of political advertising.

“By banning fundraising and limiting access to monetization and account verification features, we’re striking a balance between enabling people to “Discussing topics relevant to their lives while also protecting the creative and entertaining platform our community wants.”

New Tik Tok rules

Tik Tok can block the accounts of politicians and political parties from accessing the platform’s advertising tools or other monetization features, such as tipping, by verifying their accounts. Accounts will also be prohibited from paying into the company’s foundation fund and in-app purchase features.

TikTok says it also plans to add more restrictions that prevent politicians and political parties from using the platform to solicit advertising or other donations, even on outside websites. The policy, which will take effect in the coming weeks, bans videos that direct viewers to third-party fundraising sites. It also means that politicians will not be allowed to post videos asking for donations.

Talking about the new rules, TikTok spokesperson Jimmy Favazza said on Tuesday that the company plans to enforce the new rules “through a combination of technology and gentle human behavior.” “We will work with governments, politicians and political parties to verify their accounts, either when they submit a verification request, or if we identify an account that we believe belongs to a government, politician or political party,” he continued. We will confirm it.

The new policies are the latest part of Tik Tok’s strategy to prepare for the midterm elections. The company previously launched an in-app Elections Hub to highlight voting resources and details about local races. But enforcing the ban on political ads has proven challenging for TikTok, as it has to contend with hidden commercial content from some video creators. The new rules don’t specifically address the issue, but the added restrictions on campaigns and politicians will make it harder for candidates and other officials to evade the rules.

While TikTok’s new rules have banned political ads since 2019, politically-themed content continues to flood the platform. Dozens of Republican and Democratic politicians running for office this year, such as John Fetterman, have launched their own TikTok accounts in the past few months. TikTok’s users are younger than other major social media sites, making it a key platform for candidates seeking the support of young voters.

A recent study from Tufts University in Massachusetts found that young voters can effectively determine the winners of elections in key states such as Arizona, Georgia, Pennsylvania and Wisconsin.

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Source: theverge

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