Meta and Apple advertising dispute; WhatsApp or iMessage

Mark Zuckerberg on controversy WhatsApp or iMessage has published a post on Instagram claiming that “WhatsApp is more secure than iMessage”.

WhatsApp from the protocol End to end encryption It uses that also works between iPhone and Android and is active on all groups and backups and disappearing messages.

Mark Zuckerberg has published a post on Instagram about the WhatsApp or iMessage controversy, claiming that “WhatsApp is more secure than iMessage”.

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Meta and Apple advertising controversy; WhatsApp or iMessage

Mark Zuckerberg said in the following post: “WhatsApp uses an end-to-end encryption protocol that works between iPhone and Android, and is active on all groups, backups, and deleted messages. Last year we enabled this encryption for backups as well. These features are not available in iMessage.

The photo in the post is an image of an ad in Penn Square, and shows an ad campaign that started in January and is rolling out. The idea of ​​this campaign is that importance End to end encryption show to the American people and as a result the number of WhatsApp application users will increase.

WhatsApp has been well-received by users in other regions, but so far it hasn’t caught on in the United States. Will this campaign change that? We have to wait and see.

Will Cathcart, head of WhatsApp at Meta, explained this in a tweet. WhatsApp is growing in the US, he says, and it’s clear Meta wants to accelerate that trend. “We are expanding the marketing campaign we started in January to educate the US public about the importance of end-to-end encryption,” his tweet read. 5.5 billion text messages are sent in the United States every day that are not secure.”

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Source: gsmarena