Delete cookies from Chrome It was postponed. With this delay, organizations will have more time to test Google’s Privacy Sandbox APIs.
Delaying the removal of cookies from Chrome is not surprising, as this has already been repeated by Google. According to Google, this plan is scheduled to be implemented in mid-2023, and support for miscellaneous cookies will be implemented in the second half of 2024. In fact, the duration of this project will be from 2022 to 2024. In the following, we will share the implementation steps of this plan with you.
Delete cookies from Chrome
The Privacy Sandbox plan was unveiled for the first time in 2019. After the unveiling, Google announced that this plan will be implemented in 2022; But after reviews by the US Department of Justice and the UK’s Competition Authority (CMA), its implementation date has been pushed back to mid-2023. Google has announced that support for miscellaneous cookies will be possible in the second half of 2024.
Anthony ChavezGoogle’s Vice President of Privacy Sandbox said about the implementation of this plan:
The most consistent feedback we’ve received is that we need more time to evaluate and test the new Privacy Sandbox technology before third-party cookies are deprecated in the Chrome browser. This feedback is consistent with our commitment to the UK Competition Authority to ensure that the Privacy Sandbox provides effective privacy protection technologies and that the industry has sufficient time to adopt these new solutions.
According to the timeline defined by Google, the trial version of Privacy Sandbox will be available to millions of users in different countries at the beginning of next month. The next step of this plan was also determined.
The mentioned scheme will gradually be used by more people during the years 2022 to 2023. What we expect about this plan is that it will be officially available to the public by 2023. A deliberate approach to the transfer of miscellaneous cookies demonstrates that the web is capable of progressing without relying on cross-site tracking identifiers or stealth techniques.
The replacement process for miscellaneous cookies by Google was previously known as Federated Learning of Groups or FLoC. In early 2022, Google introduced a new approach called Topics for its users, which has the ability to track their interests. Google’s goal is to categorize the websites you visit based on 300 pre-prepared topics.
The way Topics works is that when the user visits the website, 3 random topics of his liking are displayed. In this way, the publisher of the site has the ability to share this information with its advertising companies, and this will be very useful for displaying advertisements.
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